How little things can make a big difference

I just finished to read the Tipping point by Malcolm Gladwell !
This book is a real revelation about the whole word to mouth power.
Hey you companies that spending million dollars in Advertising and communication, polluting the medias, just read that book !



"The tipping point" by Malcolm Gladwell
http://www.amazon.com/exec/obidos/ASIN/0316316962/gladwellcom

Thank you Mr Marketing

Sometime we are trying new product because the packaging look good !
Are we a marketing victim ?
PUNDO 3000 a german designer group shows us how we should pay less attention of the food packaging than the real food. Take time to eat and eat fresh food.
http://www.pundo3000.com/werbunggegenrealitaet3000.htm